Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website users of a web search engine like Google, Yahoo etc.
Organic Search Is Most Often the Primary Source of Website Traffic. SEO practices improve the user experience and usability of a website.
The higher you rank in results pages, the more clicks and traffic your site will generate .
SEO builds Trust & Credibility.
SEO is relatively cost effective.